# Illume: Fall 2025 Burton D. Morgan Finalist

> Illume was a Top 10 Fall 2025 Burton D. Morgan finalist building a platform to streamline influencer-marketing operations from contracts through compliant content adjustment.

By buildpurdue Team · September 28, 2026 · 1 min read

Source: https://www.buildpurdue.org/blog/illume-burton-d-morgan-finalist-fall-2025

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> **Historical finalist profile — Fall 2025.** This page was published in 2026 from founder-linked sources.

**Illume** was a Top 10 finalist.

**Team:** Dhruba Pujary, Manjushree Murthy, and Sanketh Raj Patil

## What Illume pitched at Burton Morgan

Purdue's competition recap describes the **Fall 2025 pitch** as a platform for brand team–influencer campaigns that clears operational bottlenecks by automating work from **contract to content compliance** and enabling **content adjustment without reshooting**.

That is more specific than the earlier version of this profile, which relied too heavily on a later founder explanation about the speed of marketing trends. The competition record should anchor the historical description.

## What the team said it learned

Founder posts after the final describe the Burton Morgan process as helping the team refine its customer base, business phases and unit economics. Those reflections are useful context about the team's learning, but they are not substitutes for Purdue's record of what Illume actually pitched.

## Sources

- [Purdue's 37th competition recap](https://business.purdue.edu/news/features/2026/burton-d-morgan-venture-concept-competition.php)
- [Dhruba Pujary on Illume](https://www.linkedin.com/posts/dhrubapujary_why-illume-ideas-have-always-been-activity-7405396326156263424-JFSp)
- [Sanketh Raj Patil's competition recap](https://www.linkedin.com/posts/sanketh-raj-patil_the-grind-of-11-weeks-is-over-but-these-activity-7405332076121612288-odJw)
- [Purdue Fall 2025 final event](https://events.purdue.edu/event/final-event-37th-burton-d-morgan-venture-concept-competition)

## More Fall 2025 coverage

- [Fall 2025 finalists overview](/blog/burton-d-morgan-finalists-fall-2025)
- [Fall 2025 winners and results](/blog/burton-d-morgan-winners-results-fall-2025)
- [Fall 2025 cycle archive](/blog/burton-d-morgan-venture-concept-competition-fall-2025)
- [Complete Burton D. Morgan guide](/blog/burton-d-morgan-venture-concept-competition)