Founder playbooks.

Practical notes on finding the right problem, building a team, talking to customers, and getting the first version out.

Article

buildpurdue vs Venture X: Open Community or Credit-Bearing Venture Sequence?

Compare buildpurdue and Purdue's Venture X — a three-course, faculty-guided venture-creation sequence with team funding versus an ongoing, no-application founder community. Eligibility, structure, funding, and which fits your goals.

10 min read
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Article

Should Your Startup Hire a Product Manager Yet?

Decide whether a first product manager will remove a real bottleneck or only add distance between the founders and the customers they still need to understand.

7 min read
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Article

buildpurdue vs Purdue Solutions Consulting: Build Your Own vs Consult for Others

Compare buildpurdue and Purdue Solutions Consulting at Purdue — founder building vs general management/technology consulting, admissions, client scope, career track, and which fits your goals.

11 min read
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Article

Should You Build a Marketplace Before You Have Both Sides?

Decide whether a marketplace model is worth building by proving one narrow buyer-seller transaction manually before you add platform complexity.

5 min read
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Article

Should Your Startup Join an Accelerator?

Decide whether an accelerator will create more value than it costs by testing the program's fit, network, terms, and next milestone.

6 min read
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Article

buildpurdue vs Purdue Innovates' New Venture Challenge: Cash Prize or Standing Community?

Compare buildpurdue and Purdue Innovates' New Venture Challenge — a six-workshop, cash-prize program for later-stage student startups (the prize pool varies by cycle) — with the earlier-stage Firestarter program and an ongoing community you build in year-round.

12 min read
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Article

Should You Raise Money Before You Need It?

Decide whether fundraising will buy a specific next milestone or only postpone a harder product and customer problem.

6 min read
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Article

buildpurdue vs the Burton D. Morgan Venture Concept Competition: 10 Weeks or All Year?

Compare buildpurdue and Purdue's own Burton D. Morgan Venture Concept Competition — a 10-week, $50,000 pitch competition that feeds into Purdue Innovates' New Venture Challenge, versus an ongoing community you build in year-round.

14 min read
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Article

Should You Manually Onboard Your First Customers?

Decide when hands-on onboarding will teach you more than self-serve product tours, then turn those lessons into a small repeatable process.

3 min read
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Article

buildpurdue vs the Certificate in Entrepreneurship and Innovation: Credential or Community?

Compare buildpurdue and Purdue's Certificate in Entrepreneurship and Innovation — an academic credential you earn through coursework versus an ongoing community you build alongside. How each one works, what it costs in time and credit hours, and why many students use both.

10 min read
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Article

Which Distribution Channel Should You Test First?

Choose one reachable path to your first customers, run a bounded test, and use evidence before spreading your startup across every channel.

3 min read
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Article

buildpurdue vs the Burton D. Morgan Center for Entrepreneurship: Programs or Community?

The "Burton D. Morgan Center for Entrepreneurship" isn't an organization — it's a Discovery Park building. See what actually happens there, and how it compares to buildpurdue's ongoing community.

13 min read
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Article

Should You Scale Acquisition Before You Understand Retention?

A practical test for deciding whether to spend more on acquisition before you know which users find lasting value in your product.

7 min read
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Article

buildpurdue vs StartUp Purdue: 3-Day Sprint or Ongoing Build?

Compare buildpurdue and Deloitte's StartUp Purdue competition — a one-time, 3-day pitch sprint for a resume line versus an ongoing community for building a venture you actually keep.

10 min read
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Article

Should Your Startup Offer a Free Trial?

Decide whether a free trial fits your product, then design a small test around time-to-value, payment friction, cost exposure, and paid conversion.

7 min read
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Article

buildpurdue vs VCPurdue: Build the Startup, or Learn to Fund One?

Compare buildpurdue and VCPurdue (Purdue's Student Managed Venture Fund) — building your own venture vs. practicing venture-capital investing, how each one lets you in, what the work actually looks like, and which fits your goal.

14 min read
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Article

How to Test a Startup Partnership Before You Build Around It

A practical test for deciding whether a startup partnership can create repeatable customer value before you spend time, product capacity, or exclusivity on it.

8 min read
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Article

buildpurdue vs Purdue HIVE: What HIVE Actually Is, Who Gets In, and How You Can Walk Through the Door

What Purdue HIVE is, how funding and space work, who gets accepted, who doesn't, and the one way in that doesn't require an application — starting with buildpurdue's own Entrepreneurship Kickoff.

11 min read
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Article

buildpurdue vs The Founders Club — What Purdue's Founder Club Offered Before It Dissolved

The Founders Club (formerly Purdue Founders) ran weekly founder meetups, a venture guide, and an annual Demo Day at Purdue. It has since dissolved. Here's what it offered and how buildpurdue compares today.

4 min read
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Article

How to Decide Whether a Customer Request Belongs on Your Roadmap

A practical way to turn a feature request into a product decision without promising custom work you cannot support.

5 min read
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Article

buildpurdue vs The Anvil: Which Purdue Entrepreneurship Community Fits You?

Compare buildpurdue and The Anvil at Purdue — open coworking, founder programs, operator membership, mentorship, proof points, and the best first step for your goals.

10 min read
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Article

buildpurdue vs Purdue Venture Consulting: Founding vs Startup Consulting

Compare buildpurdue and Purdue Venture Consulting at Purdue — founder building vs client consulting, admissions, weekly commitment, mentorship, proof points, and which path fits your goals.

11 min read
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Article

Every Way to Build at Purdue — The Fall 2026 Entrepreneurship Kickoff

buildpurdue and The HIVE are hosting the Fall 2026 Purdue Entrepreneurship Kickoff on Thursday, September 3 — 100+ students, 20+ organizations, and every entrepreneurship resource on campus in one room for two hours.

2 min read
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Article

Get Free Stickers at Purdue With This AI Skill

Use a free AI skill that turns a sticker idea into print-ready files and walks Purdue students through the Knowledge Lab's free sticker-printing process.

7 min read
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Article

When to Charge for a Startup Pilot

A practical way to decide when an early customer pilot should be paid, free, or declined because the scope will not teach you enough.

5 min read
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Article

How to Choose Your First Customer Segment

A practical way to choose which customer group to serve first using urgency, reachability, buying behavior, and competitive room.

6 min read
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Article

When to Hire Your First Salesperson

A practical readiness test for founders deciding whether their first sales hire should happen now, later, or not yet.

6 min read
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Article

Before You Hire, Build a 13-Week Cash Forecast

Use a weekly cash forecast to test whether customer payments, payroll dates, and downside scenarios support your next hire.

4 min read
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Article

How to Price Your First Product Without Guessing

A practical way to set an initial price using delivery costs, buyer alternatives, and evidence from real purchase decisions.

4 min read
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Article

Purdue Entrepreneurship Clubs and Startup Communities

A simple guide to Purdue entrepreneurship clubs, startup communities, and university programs — plus how to choose the right place to start.

4 min read
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Article

How to Validate a Startup Idea at Purdue

A practical guide for Purdue students who have a startup idea and want to know if it's worth building — talk to real users, run a cheap test, and read the evidence honestly before writing code.

4 min read
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Article

How to Find a Cofounder at Purdue

A practical guide for Purdue students looking for a startup cofounder — clarify the work, meet builders in person, run a small test project, and choose deliberately.

3 min read
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Article

How to Start a Startup at Purdue

A practical guide for Purdue student founders — validate the problem, talk to customers, build the smallest test, and use buildpurdue to launch.

3 min read
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